4+ day, 15+ hour ago   (183+ words) Brach's just turned America's most polarizing candy into a fragrance, and for those of us on the right side of the debate, this is basically a personality confirmation. Meet Ode to Candy Corn ($22), a limited-edition eau de parfum dropping on…...

4+ day, 19+ hour ago   (269+ words) Making a case for year-round SPF application. EltaMD, the number-one dermatologist-recommended sunscreen brand, is launching a fall marketing push built around the tagline “There’s No Offseason for SPF,” aimed at consumers who scale back sun protection once summer ends. The…...

1+ week, 5+ day ago   (318+ words) Regenerative treatments are growing, but are we There are certain words that seem to take over aesthetics overnight, and right now, “regenerative” is one of them. PRP and PRF have been part of the conversation for years, but now we’re…...

1+ week, 5+ day ago   (425+ words) NewBeauty Elise Bogatz has spent much of her 25-year career behind the scenes in product development, helping to launch skin care and makeup for such celebrities as Mary-Kate Olsen and Ashley Fuller Olsen, and brands including Hard Candy and Burt’s…...

1+ week, 6+ day ago   (189+ words) Ultra Violette just beat every other brand to a major milestone. Nearly three months after the FDA approved BEMT (bemotrizinol)—a new-to-the-States broad-spectrum chemical filter and the first of its kind to get approval in over two decades—the first…...

2+ week, 5+ day ago   (166+ words) LONDONTOWN’s latest collab is basically a trip to the bakery. LONDONTOWN, the nail wellness brand known for bringing skin-care-level ingredients to nail color, has partnered with Magnolia Bakery on a limited-edition collection. The beloved NYC bakery’s most iconic desserts have…...

2+ week, 6+ day ago   (302+ words) A new hyaluronic acid option joins the small (but growing) list. Filler under the eyes used to be more of an off-label tweak, but the category has come a long way. In recent years, several fillers have earned FDA approval…...

3+ week, 2+ day ago   (231+ words) Early trial results show real promise in stopping melanoma from coming back. 234,680. That’s how many new melanoma cases—the deadliest form of skin cancer—are projected in the U.S. this year alone, a 10.6 percent jump from last year, according…...

3+ week, 3+ day ago   (492+ words) NewBeauty Apparently, one pickle-flavored lip balm was not enough. After e.l.f. Cosmetics’ original Big Dill Glow Reviver Melting Lip Balm sold out in just eight minutes earlier this year, the brand is bringing the fan favorite back, but this time there…...