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NewBeauty is the ultimate resource redefining the beauty space with its trend-driven approach—education powered with innovation. Filled with NewBeauty editors’ trusted voices, we provide the most shareable, breaking beauty trends, original reporting and product must-haves.
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News
69% of Reviewers Agree This Is One of the Best Cleansers on the Market
3+ day, 11+ hour ago (390+ words) NewBeauty If the internet's love affair with matcha ever needed a skin-care counterpart, Tatcha's The Matcha Cleanse is the perfect candidate. The Japanese beauty brand's gel-to-foam cleanser has been steadily building a following, and new data from a NewBeauty BeautyPass…...
Tower 28 and JELL-O Just Made a Lip Gloss Collection Out of Childhood Nostalgia
3+ day, 12+ hour ago (135+ words) The clean beauty brand’s newest collab turns your favorite JELL-O flavors into glossy lip products. BUY NOW - $20 Every shade is made with 100 percent food-grade flavor and formulated to Tower 28’s usual sensitive-lip standards, so it’s fragrance-free and follows the National…...
The Primer-Highlighter Hybrid Behind Jessica Alba's Effortless Morning Routine
3+ day, 11+ hour ago (251+ words) The Mexico City-born formula has already sold out four times since launching earlier this year. Jessica Alba just updated her beauty routine on Instagram, and the first product she reaches for isn’t one most people have heard of yet. It’s…...
A New Eczema Injectable Targets Itch and Flares in a Single Shot
3+ day, 15+ hour ago (13+ words) NewBeauty...
The Best New Fragrances in September, From Max Mara’s First Fragrance to Prada’s Latest Paradoxe
3+ day, 15+ hour ago (1102+ words) NewBeauty We sniffed our way through dozens of new scents and one thing’s clear: The smells of summer are officially over. We’re embracing a new season, and this month’s launches are richer and deeper: florals that lean dark or spicy,…...
A Once-Monthly Injection Shows Lasting Results for This Painful Skin Condition
3+ day, 16+ hour ago (182+ words) A year of data shows the improvements just kept building. Hidradenitis suppurativa causes painful, recurring bumps and abscesses, often in the armpits, groin or under the breasts—and finding a treatment that keeps working over the long haul can be…...
Launch List: The Best New Beauty Products in September, From OLAPLEX’s First Hairspray to MAKE UP FOR EVER’s First Lip Balm
3+ day, 16+ hour ago (1203+ words) NewBeauty Hundreds of products come across our desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive…...
K Callan Gets Glam and Talks ‘Widow’s Bay’ Beauty
3+ day, 16+ hour ago (262+ words) NewBeauty What does it take to get into character on Widow’s Bay? For K Callan, who plays Ruth on the Apple TV series, the transformation starts well before the cameras roll. While getting ready with celebrity makeup artist Brett Freedman,…...
The 11 Best Hair Serums for Every Concern, From Frizz to Thinning
3+ day, 17+ hour ago (1182+ words) Your perfect match is just a scroll away. If you’re shopping for a hair serum to address a specific goal or concern, I don’t blame you if you feel overwhelmed. Choosing the right one can feel like a science in…...
Team Candy Corn Finally Gets Its Signature Scent
4+ day, 14+ hour ago (183+ words) Brach's just turned America's most polarizing candy into a fragrance, and for those of us on the right side of the debate, this is basically a personality confirmation. Meet Ode to Candy Corn ($22), a limited-edition eau de parfum dropping on…...