1+ week, 13+ hour ago   (461+ words) From becoming one of Ulta Beauty Middle East’s top-ten performing brands in the skincare and haircare categories to launching on Ounass—the region’s most premium online retailer—and exceeding monthly targets within a week, AÏZA is proof that when you…...

2+ week, 13+ hour ago   (246+ words) Cartesian’s own logic, per Millet, illustrates how sponsors evaluate the category regardless of vertical. “A lot of the core franchising concepts map over from QSR. Success is built on delivering a high-quality product with strong consistency and working with sophisticated…...

2+ week, 5+ day ago   (402+ words) BeautyMatter The Beauty Brands That Are Ruling AI - 5W AI Communications ran an AI Visibility Index across more than 80 beauty prompts. - Ingredient transparency and cultural relevance are key factors for AI visibility. - Beauty brands are now competing for AI’s recommendation. Ever…...

3+ week, 13+ hour ago   (983+ words) For much of the past decade, beauty has enjoyed an enviable ability to defy economic gravity. Consumers continued buying serums through inflation, traded up for prestige skincare during periods of uncertainty, and chased every new ingredient, aesthetic, and viral product…...

3+ week, 3+ day ago   (1120+ words) While uncertainty continues to define the broader economy, panelists agreed that beauty remains one of the strongest consumer categories, with the industry showing no sign of slowing. From changing retail expectations to the rise of AI and new global growth…...